No, we’re not kidding. There’s really a company that makes a special type of inside-out jeans. Known as “Outies” for obvious reasons, you won’t find them available for sale at your local apparel store, as they are currently in the initial stages of development on a Kickstarter page.
Outies are the brainchild of marketing expert turned entrepreneur Ross O’Mullane, whom has reportedly worked with several big brands, helping to manage their marketing campaigns. Ross came up with the idea of Outies after watching the cult 80s-90s Back To The Future films, in which Marty learns that all of the cool kids in the future are wearing their pants inside out. And when all the cool kids do something, you have to follow suit, right? Now you can be Marty MyFly in your own pair of inside-out jeans.
“It’s finally 2015! The year we were promised hoverboards, power-lacing shoes and inside out pants. Inside out pants? Remember Doc tells Marty all the kids wear their pants inside out in the future? Yeah well we tried it and it sucks – you can’t access the pockets, the fly or the belt loops – so we invented Outties,” wrote Ross on his Kickstarter page.
The thought of producing inside-out jeans may sound simple enough. After all, can’t you just flip them inside out and step one leg through at a time? According to Ross, it wasn’t this easy. He says it took nearly six months to develop a working “prototype,” and he’s just now trying to raise money to turn his vision into a reality. Ross says his wife initially disregarded his vision of creating inside out jeans, questioning whether or not he was really serious. Of course, who wouldn’t question such a bold fashion garment.
While Outies looks and sounds nice on the outside (no pun intended), it begs the question: would people really wear them? It’s virtually impossible to predict fashion trends, as it relies largely on what celebrities and other high-profile figures decide to wear. However, inside-out jeans is a huge leap from the traditional boundaries, and this may discourage some people from wearing them. In any case, Outies will be a novelty item at the very least, with some people likely purchasing them as gag gifts.
Would you wear a pair on Outies?
